Bosa's Bugs Bunny in a tuxedo for Warner Bros.'s 100th anniversary.
Bosa dresses the official rabbit mascot of Warner Bros: The Shiny Bugs is a lively and bright special edition project designed by Vittorio Gennari for the 100th anniversary of the company founded in 1923 by the four Warner brothers.
Warner Bros has chosen Bosa as a partner to celebrate an important event: the studios’ 100th anniversary. Bugs Bunny, the mascot, will become The Shiny Bugs , a sculpture made of fine ceramic.
For this special edition co-branded project, which will be available for a limited period of two years, Vittorio Gennari reinterprets the character with a mischievous, amused and seemingly innocent demeanor. He designs a balanced figure with rich material textures, bright colors and metallic finishes.
Smart, funny and cheeky, Bugs Bunny is one of the most famous and represented film characters around the world, even having his own postage stamp in the USA and a star on the Hollywood Walk of Fame. Although he first appeared in the late 1930s, he is still a popular symbol of wit and intelligence, perceived as a positive sign by new generations.
To celebrate the occasion, Bugs Bunny dresses elegantly, in keeping with his sophisticated personality, showing off lots of details and shiny accessories, decorated with shiny glazes and precious metals, creating a beautiful contrast with the fur parts with a delicate satin effect.
The details are redesigned by updating the character's history. From the golden gloves, reminiscent of the yellow version worn by Bugs Bunny at the beginning, to the fur on his paws, as is the case in the latest film, Space Jam 2, a reboot of the 1996 cult film set in the basketball universe, which is referenced by his large shoes in low-poly style, a characteristic technique of Vittorio Gennari.
The coat alternates between blue - the signature color of Warner Bros - and silver stripes and is completed with a bow tie and cummerbund. The eyes shine in the same colors as the studio: blue and yellow. The inside of the ears is chrome pink and the whiskers are designed with a three-dimensional structure that evokes the waves of the Looney Tunes logo, which is also repeated in the green-blue tone of the paws. As a final detail, it is worth mentioning the pins on his lapel that feature the logos of Warner Bros and Wear Bosa .
