The aromatic odyssey from ROJA Parfums
Roger Dove, a renowned British perfumer with almost four decades of experience in the world of fragrance, lent his extraordinary talent to the legendary perfume house Guerlain for more than 20 years before embarking on his own olfactory journey. Let's explore the world of ROJA Parfums , his own perfume brand, and discover the fascinating stories behind his creations.
A childlike fascination with scents
Roger Dove's passion for perfumery began in his early years when he would often sneak into his mother's room to explore her perfume collection. While other children spent their pocket money on sweets, he saved his money on perfumes. At the age of 14 or 15 he found his first signature fragrance, "Eau de Balenciaga Pour Homme" by Balenciaga. This scent captured his heart and marked the beginning of his lifelong journey into the world of fragrances.
A career in perfumery
Roger Dove's love for fragrances led him into the industry. He began his career in a house in Grasse, France, where he was formally trained and worked for almost two decades. But he longed for more creative freedom. After leaving Guerlain, he decided to start his own company. His first major project was a charity auction for the Terrence Higgins Trust, where he put a unique perfume bottle up for auction. This experience led to the creation of his "Bespoke Service", which is aimed at selected customers.
Roger Dove's journey took an exciting turn when Harrods invited him to open a perfume boutique within the department store. This boutique was different from others because it did not carry complete collections, but only the finest examples of perfumes from different houses. This concept led to the founding of "Roger Dove Haute Parfumerie", which has been successful for 15 years.
In 2011, Roger Dove launched his own brand, ROJA Parfums . This decision was a significant step in his life and represents his family legacy. To finance the launch, he used his savings to produce the first batch of perfumes. To his amazement, they sold out within weeks, marking the beginning of a best-selling brand worldwide.
The magic of ROJA perfumes
ROJA Parfums was created at a time when the public was looking for high-quality, creative and unique fragrances. The fragrance market was saturated with mass-market fragrances that suffered from a lack of imagination, while money was invested in advertising campaigns rather than the fragrance itself. Roger Dove's brand offered a personal touch that appealed to people. Each fragrance is crafted with care and craftsmanship, without compromise and using only the highest quality fragrance essences from around the world. This approach was very well received by perfume lovers and contributed to the success of the ROJA Parfums brand.
Inspiration and a personal scent
The inspiration for Roger's fragrance creations can come from various sources. He has developed scents based on art, his life experiences, places, cultures and evocative words. His role as a perfumer is similar to that of a poet or storyteller, with scent being his medium.
Roger Dove's favorite scent is one he created for himself. He was inspired to create a fragrance that truly represented him. The fragrance is simply called " ROJA " and is decorated with gold flakes, symbolizing his love of craftsmanship and a touch of playful glamour. Demand for this personal creation grew rapidly, leading to its release to the public where it received worldwide recognition.
Roger Dove's journey into the world of perfumery has been shaped by a deep passion for fragrance and an unwavering commitment to craftsmanship and creativity. ROJA Parfums is a testament to its dedication to offering exceptional fragrances to the world.
Here is a list of the most renowned ROJA perfumes :
ROJA Amber Aoud
ROJA Enigma Aoud
ROJA Diaghilev
ROJA Elysium
ROJA Elixir
ROJA Isola Blu
To properly usher in the 2023 Christmas season, ROJA Parfums has relaunched its Essence de Parfum line in beautiful, new packaging and perfume bottles. Each masterpiece has been given a specific color, and matching crystals adorn each lid. Perfume itself remains the magical elixir we all know and love. The refreshed and revamped line will be available in store from November 1st, in time to plan your festive ROJA Parfums gift. We are proud to present this line exclusively in the new packaging in the 4D OUTFITTERS Concept Store.
